CASE STUDIES

CHALLENGE

In house agency XCM wanted to roll out a global campaign during the pandemic telling the real stories of Amazonians and the new challenges they face.

APPROACH

Operating as the production company for one of the worlds leading brands is extremely rewarding but can be a challenge at the best of times, let alone in the middle of a global pandemic.

Tinderbox worked with Amazon from March 2020 onwards producing a series of TV spots, championing the plight of their employees and the steps Amazon are taking to adapt to the requirements and responsibilities set by the shifting modern world.

Our involvement in the ‘Meeting the Moment’ campaign is a testament to the overall agility, experience and storytelling capabilities of the Tinderbox team.

RESULTS

20% CTR from Ads

7.7 ROAS

10x increase on orders and website visits

20,000+ organic views 

CHALLENGE

Classic UK cheese brand Berkswell wanted to increase their sales and brand exposure

right in the middle of the Covid 19 Pandemic.

APPROACH

2020 forced a lot of artisan food brands to think differently, and to try new ways of grabbing people's attention so our brief was simply to get Berkswell reaching new audiences leveraging the power of authentic storytelling, coupled with social marketing.

Working with Evergreen Growth, Tinderbox created a cinematic piece of content that would resonate with existing Berkswell followers and get the attention of other cheese lovers nationwide.

We adopted a project approach from the outset and created multiple assets optimised for social media platforms as a result of a single shoot.